Vodafone Revenues Slip As EE Broadens 4G network

| February 7, 2013 | 1 Reply

Vodafone Lion of Munich's Löwenparade

So bargain hunters are killing it for Vodafone. I’m not really too sure what to make of that since every mobile phone company faces the same problem and with the size of Vodafone and the amount of leverage that they have in their marketplace can’t see how the other companies are doing anything different.

Vodafone have put it down to fierce competition within the UK on a day when they saw their revenue drop a reported 5.2% during the Christmas quarter.

“We suspect EE is taking some share,” said Lawrence Sugarman at the brokers Liberum. “The weakness in the UK service revenue … principally reflects the tough macro and accelerating competition.”

They reported that customer numbers are actually up though, to 19.5 million. Now, based on those figures you’d kind of assume that even though there are increasing their subscriber growth, the tariffs that people are choosing are probably on the lower end of the choices available to them. I suppose when a country goes through recession you can expect people downsizing and cutting costs.

“I haven’t got reports of customers flying away to 4G,” said Vodafone’s chief executive, Vittorio Colao. “The kind of people who are going for it are technology freaks.”

I believe Vodafone are starting to feel the strain because they invest so heavily in countries such as Spain and Italy are going through massive austerity at the moment and I believe that any company that is invested heavily in these countries is going to feel pain for a very long time.

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Category: News, Tech, Vodafone

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