Tablets Will Contribute 20% of Google Ad Revenue In 2013

| February 15, 2013 | Reply

I’ve written quite a lot about the rise of the tablet computer in 2013 and a Marin Software have just underlined my thoughts. Tablets are increasingly playing a bigger role in ad pounds online where they are  making up as much as a 20% of Google’s ad revenue in the US this year  according to Marin.

The marketing firm also reported that click-through rates (CTR) are much higher on mobile devices than desktops which has come to no surprise fr me. From my own figures, people viewing the HDM site are much more engaging a spend more time having a look around than any other visitor. I also get a lot more views from iPads than any other mobile device.Google

In there study British tablets contributed 4% whilst smartphones produced a CTR of nearly 6%. Compare that to desktop (CTR) and that was a measley 2.3%. This is a massive difference and one which marketers around the globe are paying close attention to.

However, Marin’s report noted that “smartphone conversions may be happening via a phone call or in a physical store, leading to artificially depressed measurements”. I’m not to sure about that. If you’re in a store or on the high street, the amount of people browsing and looking up prices is constant.

Google’s British arm received some good news where they saw tablets and smartphones generating 24.4% of all paid clicks from Google’s adverts in 2012. If you compare that to 2011 figures, that’s an increase of a whopping 65%.


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Category: Mobile News, Mobiles, News, Tech

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I set up Hot Deals Monster because I was frustrated with the lack of deals specifically targeted to Men. I wasn't interested in cheap nappies or 10p off my next box of cornflakes. I wanted real, interesting deals that would genuinely help and save money for the male consumer.

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